10 Rules How to Work with Ideas
Published on Wednesday, April 27th, 2011 at 8:20 am and is filed under Money and Business Psychology
A friend of mine once asked me how I work with ideas. This material is – an attempt to answer his question. So here I’m Introducing the top ten Laws.
Rule 1. Thou shalt not kill
Nor with the word (or silence), or with your eyes do not kill the ideas of others.
Rule 2. Do not let to kill
Do not let anyone kill your idea.
Rule 3. Take time by the forelock
Ideas come fast and go even faster. Seize the moment – fix the ideas.
Rule 4. Look around
Ideas come from all sides, not just in the forehead. Look in all directions. One fighter pilot said that in order to survive in an air combat, you must rotate your head on 360 degrees.
In business – as in aerial combat.
Rule 5. Steal
Yes, it’s okay if you use the ideas of others.
1) your ideas, too, can be stolen;
2) Do not take ideas from your colleagues;
3) Do not do this if the idea is patented or copyrighted.
Rule 6. Agitate
Combine your ideas with other people’s ideas. One of your ideas plus someone else’s idea – this is one more your idea.
Rule 7. Share
In the words of George Bernard Shaw: “If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.”
Rule 8. Do not stop
Do not stop to invent and implement new ideas. Stopping leads to creative death.
Rule 9. Realize
Come up with ideas is not enough. No matter how you were proud of the quantity and quality of ideas this is not the point. Ideas must be put into practice.
Rule 10. Be proud
Do not be shy of your ideas and achievements. Good ideas and their successful implementation – what could be the best reason to be proud for good marketers?