Robert Kiyosaki, an American of Japanese descent, a prominent businessman and writer, author of many books, of which the most popular – “Rich Dad, Poor Dad” has excited the world with the idea that each person can, if he desires to achieve great wealth. And it does not need any receiving education or pursuing a [...]

Exchanging communicative signals, business partners transmit information about their internal mental states: emotions, feelings, experiences. Emotions and feelings are important regulators of their interpersonal communication. However, the emotional stress of business partners, their anxiety, impulsivity,  impatience can distort the semantic field of information, creating a kind of “emotional noise” in connection with which there is [...]

The Psychology of Persuasion Techniques Defining Persuasion Techniques Persuasion means, in terms of the psychological dictionary Larousse, “action exerted on somebody in order to induce someone to believe or to do something”. Persuasion is used daily by educators who suggest a certain behavior, by doctor who assures the patient, by trader who wants to sell [...]

Daily we face persuasion. Food vendors want us to try their products, while the film productions want us to see the latest blockbusters. Persuasion is a generalized component of our life it will be easier to see how external sources influence us. Persuasion techniques have been studied and observed since ancient times, but psychologists have [...]

A friend of mine once asked me how I work with ideas. This material is – an attempt to answer his question. So here I’m Introducing the top ten Laws. Rule 1. Thou shalt not kill Nor with the word (or silence), or with your eyes do not kill the ideas of others. Rule 2. [...]