Techniques of Persuasion Used in Advertising

Daily we face persuasion. Food vendors want us to try their products, while the film productions want us to see the latest blockbusters. Persuasion is a generalized component of our life it will be easier to see how external sources influence us.

Persuasion techniques have been studied and observed since ancient times, but psychologists have begun to conduct studied on these techniques themselves somewhere in the early 20th century. The purpose of persuasion is to convince the audience to incorporate persuasive argument and adopt this new approach as a part of their system of values.

Techniques of persuasion

These are just some of the actual techniques of persuasion. Other methods include the use of rewards, positive or negative expertise, the appeal to morality and more.

  1. Create a need

One of the persuasion methods involves creating a need or call for an existing need. This type of persuasion appeals to a person’s basic needs: shelter, love, self-esteem, self-actualization.

  1. Recourse to social needs

Another effective technique refers to the need of individuals to be popular, prestigious or like other people. Ads on TV offer many examples of this type of persuasion, those in front of TV are encouraged to buy products thus they are like other normal people. TV ads are a source f incredible example of persuasion, considering that the TV is the first option for leisure, being preferred by 90% of people.

  1. Use meaningful words and more images

Persuasion uses compelling words and relevant images. Traders are aware of the positive power of words, so many slogans promote the phrase “new and improved” or “100% natural”.

The above examples are just a few of the many techniques described by psychologists. Notice the experiments from your daily life. An interesting experiment is to watch TV programs and record any random of persuasive advertising. The amount of persuasive techniques used in a short time can be amazing.

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Posted in Money and Business Psychology
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